The #yconicAWAKEChallenge Instagram Contest (the “Contest”) runs between January 9, 2017, at 11:00 a.m. Eastern Time (ET) and January 30, 2017, at 1:00 p.m. ET (the “Contest Period”). yconic is the Administrator (the "Administrator"). The administrator will be responsible for selecting, contacting and verifying winners. Awake Chocolate is the sponsor of this Contest (the "Sponsor"). The Sponsor will be responsible for providing prizing.

By participating in this Contest, the entrant (or the entrant’s parent or legal guardian if the entrant is a minor) agrees that they have read and understood these Official Rules and Regulations (the “Rules”), met the Contest eligibility requirements, be bound by the Rules, and (or the entrant’s parent or legal guardian if the entrant is a minor) agrees to comply with and abide by the Rules and decisions of the Sponsor, whose decisions shall be final.

 Eligibility: To be eligible to win a prize, an entrant must:

  1. a) be a Canadian citizen, permanent resident of Canada, or an international student, excluding residents of Quebec;
  2. b) be 13 years of age or older at the time of contest entry;
  3. c) have enrolled in any year of high school or post-secondary studies at a Canadian institution for the fall 2016 academic term as of the time of entry and continue to be enrolled during the Contest Period  (entrant must be able to provide appropriate proof of enrollment, if requested.);
  4. d) be a member of yconic as of the time of entry and continue to be enrolled during the Contest Period  (a yconic member is defined as “an individual who has confirmed their account via the account activation email sent from yconic and currently has an active profile on”. Free memberships available at, and;
  5. e) not be an employee of, or living with an employee of the Sponsor or their subsidiaries, affiliates, agents or representatives or a member of an employee’s immediate family. Members of the immediate family of an employee not eligible to receive a prize include the employee’s parents, children, and siblings.

How to enter: 

To participate in this Contest, you must have a valid Instagram account. If you do not have a valid account, visit and register in accordance with their respective enrollment instructions for a free Instagram account.

By uploading a photo via Instagram, you agree that the photo complies with all conditions stated in these rules as well as the Instagram terms of service. The contest parties (defined below) will bear no legal liability regarding the use of any photo you submit. The contest parties (defined below) shall be held harmless by you in the event it is subsequently discovered that you have departed from or not fully complied with any of these rules. 

There is one (1) way to enter online during the Contest Period.

Instagram Entry (Online Only): To enter, an eligible entrant tag a friend to the original post or post an original photograph (“Work”) of on their personal Instagram account, tagged with @yconicstudent and @awakechocolate; including the hashtag #yconicAWAKEchallenge. The entrant must also follow the yconic and AWAKE Chocolate Instagram account. An entrant is permitted to tag an unlimited amount of friends and/or submit up to one (1) photograph per day during the Contest Period. Each valid Instagram photograph will generate one (1) entry into the Contest Draw. An entrant can earn a maximum of twenty-three (23) Instagram entries during the Contest Period. 

By participating in this Contest, the entrant represents and warrants that their Work:

(i) does not contain any material that is libelous, defamatory, profane, obscene or promotes racism, hatred or harm against any group or individual;

(ii) is original and all rights, title, and interest (including copyright) and is owned and/or controlled by the entrant to the full extent necessary to enable the Administrator and Sponsors to use the Work as contemplated by these Contest Rules. Entrants must own all rights to the works submitted and are solely responsible for obtaining model releases, when applicable. As such, entrants hold the Administrator and Sponsors harmless from any breach of copyright in Canada, the United States and elsewhere and from consequential litigation; and

(iii) respectfully represents intellectual property or other statutory or common law rights of any third party including any trademarks, logos, or copyrighted materials.

By submitting a Work, the entrant grants permission for the Work to be posted online by the Administrator and Sponsor, its parent companies, subsidiaries, affiliates and/or related companies or each of their duly authorized representatives, and grants the Administrator and Sponsor a worldwide, royalty-free, non-exclusive right and license to copy, distribute and display each entry and use each entry in any manner including promotional, advertising, marketing, publicity and commercial uses without any further notice or payment to entrant (except where prohibited by law).

Entries received shall be deemed to be submitted by the person who is the Authorized Account Holder of the identified Instagram account. For the purpose of these Contest Rules, “Authorized Account Holder” of an Instagram account is defined as the natural person to whom the Instagram account is assigned by Instagram and/or an on-line service provider. Each selected entrant may be required to provide the Sponsors with proof that the selected entrant is the Authorized Account Holder of the Instagram account associated with the winning entry.

Entries will be reviewed for content and compliance with these Rules and before being entered into the Contest. Entries containing false information, prohibited material or inappropriate content, as determined by the Sponsor, in its sole discretion, may be disqualified. The Administrator makes the final determination as to what Entries are eligible to take part in this Contest.

Instagram Inc. has not sponsored, endorsed, administered or offered this Contest in any way. Participants release Instagram Inc. from any and all liability in connection with this Contest. By entering, the entrant is providing their information to the Sponsor and not to Instagram. The information provided will only be used for purposes of administering this contest. Any questions, comments or complaints regarding this Contest should be directed to the Administrator and not to Instagram.

Prizes: There will be three (3) Prize Packs of 12 chocolate bars, valued at $65 CAD each (“Contest Prize”) available to be won during the Contest Period. There will be one (1) Grand Prize of a $500 amazon gift card and a box of chocolate, valued at $525 CAD, available to be won during the Contest Period.

Limit one (1) Contest Prize per person. Total contest prizing of $12,20CAD. Prize must be accepted as awarded and is not transferable. No substitutions except at Sponsor’s option. Sponsor reserves the right, in its sole discretion, to substitute a Prize with a prize of equal or greater value.  Sponsor also reserves the right to add Additional Prizes to the Contest during the Contest Period.  Additional Prizes, if made available, will be announced on the Contest Website. These Additional Prizes, if announced, will have separate Rules and Regulations on the Contest Website that entrants must read and agree to before becoming eligible to win the Additional Prizes.

Odds: The odds of winning a Prize depend on the total number of eligible entries received.

Draws: Draws for the $65 Prize Packs will take place in Toronto, Ontario on the following Prize Draw Dates (“Prize Draw Date”):

January 13, 2017, 1:00 p.m. ET; January 20, 2017, 1:00 p.m. ET; January 27, 2017, 1:00 p.m. ET

For each draw, one (1) potential winner and two (2) alternate winners will be drawn at random from among all eligible entries received during the Contest Period.

 Winner Notification/Prize Awards: The following process will be followed for the Contest. Each selected entrant will be informed of their prize notification through a personal message from the Administrator on their Instagram account. Entrants will be contacted within one (1) day following the Prize Draw Date. In order to win the prize, the selected entrant must correctly answer, unaided, a time-limited, arithmetical, skill-testing question and sign and return the completed Administrators’ declaration and release form (the “Administrator Release”) within two (2) days from the time the prize notification is marked as having been sent by the Sponsor. The skill-testing question and the Sponsor Release will be included in the prize notification package from the Sponsor. The potential winner will be disqualified and forfeit their right to the prize if: (a) the prize notification is returned as non-deliverable and/or the entrant cannot be reached by phone; (b) if the Sponsor Release, including skill testing question, is not returned within two (2) days from the time the prize notification package is marked as having been sent by the Sponsor; or (c) if the skill-testing question is incorrectly answered. In the event of such a disqualification, at the Sponsors’ sole discretion and time permitting, the prize may be awarded to a potential alternate winner, selected at random from among the remaining eligible entries.

 Additional Terms: By participating, all entrants (and their parent or legal guardian if they are a minor) agree to: (a) these Official Rules and the decisions of the Sponsor that shall be final and binding without right of appeal with respect to all aspects of the Contest, including without limitation, eligibility and/or disqualification of entries; and (b) release, discharge, indemnify and hold harmless the Sponsor, Prize Funders, their subsidiaries, affiliates, agents or representatives and any of the foregoing entity’s respective officers, directors, related entities, partners, principals, representatives, agents, licensees, employees, vendors, successors and assigns (collectively the “Contest Parties”) from any liability, claims, or damages, demands, actions, or causes of action whatsoever which they, their heirs, successors, assigns, executors, or administrators may now or hereafter have directly or indirectly against them or any of them in respect of or relating to the Contest, an entrant’s participation in the Contest, and/or the acceptance or use, misuse, or possession of the prize.

By accepting a Prize, the winner agrees to the Sponsor and their respective designees using their name, city, province or territory of residence, education information and/or photograph or other likeness for advertising and publicity purposes without notice or compensation. All entries are subject to verification at any time. The Sponsor reserve the right, in their sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification) to participate in this Contest. Failure to provide such proof to the satisfaction of the Sponsors in a timely manner may result in disqualification. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be: (a) attempting to tamper with or undermine the entry process, the website, and/or the legitimate operation of the Contest; (b) to violate the Official Rules; (c) or to act in an unsportsmanlike or disruptive manner or with the intent to annoy, abuse, threaten, or harass any other member of the community.

 Limitation of Liability: The Contest Parties shall not be responsible for technical, pictorial, print, typographical or editorial errors or omissions contained in the offer or administration of the Contest or any other Contest related materials; for fraudulent, stolen, lost, late, misdirected, damaged, incomplete, illegible, or postage-due mail-in entries; or for entries that are lost due to computer or electronic malfunction. The Sponsor reserves the right, to cancel or modify the Contest if fraud or technical failures compromise the integrity of the Contest as determined in their sole discretion.

 Privacy Policy: By entering this Contest, you consent to the Sponsor and Administrator, their subsidiaries, affiliates, agents or representatives storing and using the personal information submitted through entry for the purpose of administering the Contest in accordance with these Official Rules and the Sponsor’s privacy policy, which can be found at

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